When did you start considering a Website
as basic as your Art Supplies?
(Oh, dear…you haven’t?)

Helping Creative Professionals
present themselves and their work
with the right materials, at the right time,
to the right people.

Think of it this way: Without a certain clay, or metal, or film, or paper, you can't bring your work into the world. Period.

An effective website is akin to art supplies. It brings your art to the world.

Like the telephone, the horseless carriage, and the light bulb... the Internet and the World Wide Web have revolutionized everything.

www. and .com - call for a new consciousness.

Our world of time and space is expanding. The question is: are we expanding with it?

First, knowing why you need a website drives where you put what on it.

A web designer helps you with the "where".

Who helps you with the why and the what?

Who can help?

A STRATEGIC WEBSITE COACH helps you figure out the why and the what, so you put up an effective website the first time around.

If you already have a website, I help you take it to the next level with a Website Rescue package (Review, Renew, and Recommend).

If you don't have a site yet, I can lay out exactly what you're missing without one, and how to get started.

But isn't this what a good web designer does?


A good web designer has technical and graphic design know-how. A highly skilled designer should make sure everything works under the hood, and increase your chances of showing up on search engines (so people can find you on Google, and I don't mean on page 20,964).

And yes, you need a good web designer. But a web designer does not do, or know, what a strategic website coach does.

First you need to know why you are doing what, yes?

As a STRATEGIC WEBSITE COACH, I know the detailed differences between successful websites for creative professionals, and unsuccessful ones.

I help you answer questions like these, so you are working at warp speed with the web designer of your choice, maximizing your time and money.

  • Do you really need a shopping cart?
  • What if your web host goes belly up?
  • How much should you pack into one site?
  • What's a third person artist statement have to do with anything?
  • What do you need to know about boutique website hosting for artists?
  • What do you want your website to do for you, really?
  • How does your website fit into your overall career plan?
  • Which layout, design, and structure will best meet your goals?
  • What can you do, upfront, to keep costs down?
  • How can you stand out from the 7+ million artist websites already up?
  • What else must you have on your site, besides images of your work?
  • What is most compelling for potential collectors and fans?
  • What are galleries & dealers really looking for?
  • What must you do after your website is up, or you've wasted all your money?
  • Why are the words on your website as important as the images (and which words)?
  • What does recent research tells us about websites we trust, and why you should care?
  • What's the one "no-no" that screams "amateur" to anyone who lands on your home page?
  • How can you REAP WHILE YOU SLEEP™ with a steady cash flow from your site?

STRATEGIC WEBSITE COACHING gets it right the first time around, and saves you time, money, and endless hours of nail biting.

Who do I work with?

Creative Professionals who want to:

  • Present their work successfully via the Web.
  • Expand their national and international credibility.
  • Be available to fans, galleries, and collectors 24/7 in a global village.
  • Empower the people who empower them.
  • Increase their options for earning income.

...and sense that a strategically developed website can accomplish all of this - under one roof!

You might be a fine artist, artisan, performer, musician, dancer, writer, or creative person extraordinaire.

You understand that moving in today's world requires an open mind, and a willingness to develop new ways to present yourself and your work for a national and international community.

You may have been dragging your heels on getting a website done. Not sure where to start, or exactly what it could do for you?

Or you have one up, but a nagging feeling persists: that showing images of your work, or what you do, is not enough.

That a website could be doing more for you?

That something might be missing, you just don't know what?

That it's costing you more than it brings in, so what's the point?

What do you get when you work with a STRATEGIC WEBSITE COACH?

You get more visitors to your site, who stay longer. You get the chance for stronger representation, an expanded audience, and increased cash flow from direct sales and your hidden expertise.

But wait... there's more. You get to control the ultimate outcome of your website. No more leaving it up to chance... (Maybe someone will come, maybe not.)

When you truly understand why you are doing what, you hold the power to affect outcome, yes?

Here's the nitty gritty of working with a STRATEGIC WEBSITE COACH.

You get:

  • How to get the most out of working with a web designer of your choice.
  • What galleries & collectors are really looking for.
  • How the human eye tracks across a computer screen, which tells you where to put what.
  • What's the best way to sell your work online.
  • What 3 strategies keep a visitor on your site.
  • Which bells & whistles destroy website credibility (some web designers are more in love with bells and whistles than their clients).
  • How to create passive income streams from your hidden expertise.
  • What research tells us about why people trust one site over another.
  • What your long term career goals have to do with your site.
  • Why headlines are essential on any site, even creative professional sites.
  • How to manage visitors once they land on your home page.
  • Why putting up images of your work is only 25% of a successful site.
  • How to create effective follow-up for interested visitors.

Believe it or not, hiring a web designer is not the first step for developing your website, and certainly not the last.

In fact, there are 7 more steps you must take before your website will be successful. Do you even know what these 7 steps are?

What would it take for you to think about a web site like you think about your art supplies?

  • The chance to nail a $10,000 grant?
  • An opportunity for a full time teaching position where you work on your own projects too?
  • Your dream gallery dying to show your work, but they want to go to your website first?
  • A commission proposal for a very wealthy collector, but she's on the other side of the world?
If Ariane can help me look this good, imagine what she can do for you! –J. Crowe, wood artist

Schedule a one-on-one, exploratory interview - my treat! - to find out how your website can effectively bring your art to the world!

or call USA (EST) 1-413-659-3307 / INT'L: 001.413.659.3307 (10 am to 5 pm - ET/NY)

As basic as good art supplies:
Give yourself the Best Presentation & Career Resources an artist can find...

Isn't it your time to


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INT'L: 001.413.659.3307
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