ARIANE GOODWIN, ED.D.
CONTACT HER

 

 

WRITING THE ARTIST STATEMENT:
REVEALING THE TRUE SPIRIT OF YOUR WORK

 

 

 

Don't you agree that writing
An Artist Statement is one of the more Intimidating Tasks we're asked to do?

Wouldn't you rather spend your last dime on great art supplies than try to figure out what someone wants to know about your work... that they can't already see?

Ah... if it was as simple as seeing.

If we humans weren't such complex beings with visual, auditory, kinesthetic, psychic, and linguistic sensibilities (to name a few), surviving in a culture where over stimulation is the name of the game.

But we are, and you are, and that requires multiple levels of connection with our audience.

That's where an artist statement comes in: helping you expand the dimensions of connection.

Writing the Artist Statement: Revealing the True Spirit of Your Work by Ariane Goodwin, Ed.D. takes it all on. As one art educator asked her, "Goodness, what did you find to say for 142 pages?"

This book was good for me to read, encouraging and fun to do. It never occurred to me that my statement would change over time as my work evolved. Thank you. –Karen J. Wassmer, artist

This book gives you:

  • The working definition of an artist statement.
  • Proven writing methods.
  • What gallery owners really think about artist statements.
  • The top strategies for presentation.
  • Which fears will stop you cold.
  • How to capture your organic "self-talk" about your work.
  • Why some artist statements shine, and others whine.
  • What helps "seal the deal" with serious collectors.

Really, I leave no stone unturned. (or... if I have, I invite you to let me know. Could be one or two pebbles that I've missed - and you'll have nothing but my gratitude if you point them out.)

From beginning to end, your book was easy to follow and understand. –Bruce Fowler, sculptor

I also understand that artists don't want to pick through a word jungle to find the gold. This information is accessible - for quick, easy reading - with plenty of wide-open, white spaces to soothe the artist's eye.

Chapters are short and snappy. No filler here. And everything is developmentally designed to take you step-by-step through why, how, where, and when you need that statement.

Here, take a peek:


Section One: WARMING UP
Excerpt, Chapter 3: Soul: Not For Sale

Section Two: WORKING OUT
Excerpt, Chapter 13: Reservations/Motivations

Section Three: COOLING DOWN
Excerpt, Chapter 44: Presentation Is Almost Everything


Section One: WARMING UP
Excerpt, Chapter 3: Soul: Not For Sale

Marketing strategies, by their very nature, are designed to be manipulative, while the power of an artist statement lies in the authenticity of its authorship. When you define an artist statement as a marketing ploy, it effectively undermines the sincerity needed for a convincing, compelling statement.

We humans instinctively know when something is done with care or not. There is a resonance of the cared for that is unmistakable. We may not be able to say exactly why, or what, we are responding to, but when something is done with respect to authenticity and the spirit, respond we do.

My artistic partner is dyslexic, with a real writing phobia. Your book is a fantastic teaching aid. The floodgates have opened and made him realize that he can write. What a godsend! –J. Brett, London, UK

Section Two: WORKING OUT
Excerpt, Chapter 13: Reservations/Motivations

Given that so many other people take liberties with words about an artist's work - the critics, the writers, the viewers - one would think that artists would snap at the chance to stake their claim. Not so. For many artists, written language is fraught with land mines, and they simply prefer to hang out in the country of the Strictly Visual, or Strictly Musical, or Strictly Performing.

One of the most common responses an artist gives, when asked about an artist statement, is a variation of "My work cannot be reduced to words", as if words were evil alchemists ready to turn an artist's creative gold to dust.

One way to work with this resistance is to tackle it head on, with a WRITING EXERCISE. The key word here is "exercise" - nothing too serious, and something you can throw away for any, or no reason in particular. So, grab your writing pad, your choice of writing implement, and a kitchen timer. It's time to work out.

You have given the art world a valuable insight and tool. –Brady Harp, gallery owner & top 100 Amazon.com reviewer

Section Three: COOLING DOWN
Excerpt, Chapter 44: Presentation Is Almost Everything

You have written your statement, now it's time to put it in front of your audience. Here's where paying attention to detail continues to pay a handsome return. Remember, every, single presentation detail builds a cumulative aura, a signature of style, which lingers around your work, whether you want it to or not. Neglecting details, in the hope that their absence will get you off the hook, does not work; for absences, like silences, carry their own message, a message that is much more difficult to influence and direct than the details you tried to avoid.

Writing the artist statement focused my connection to my art in a new way. The whole process primed me, gave me a sense of direction. Now, when I'm faced with choosing what to paint out of hundreds of photographs, understanding what moves me, this core place of nostalgia, gives me the reference point I need. –R. McMurray
Pres. of the Federation of Canadian Artists

And don't let the nay sayers fool you. Artist statements get a bad rap because they're badly written!

And they are badly written because most artists haven't a clue where to start, or what an artist statement is!

I recently sold 3 paintings! My statement is having immediate results, which I never anticipated. One buyer told me that my artist statement made her realize she needed to purchase one of my works! Again, thank you. –M. DeMarco, painter

If you like going it alone... If you want to work on a new skill, and grow new, neural dendrites in your brain, then get the book Writing the Artist Statement: Revealing the True Spirit of Your Work.

And best of all, you don't even have to like to write.

In fact, you don't have to write at all. Now you have access to an expert who specializes in writing artist statements.

  • If you want a statement and you want it now...
  • If you can't imagine what on earth you have to say about your work...
  • If you think writing ranks right up there with cleaning the bathroom... then, talk to me.
  • If you love to write... but not about your art!

...then, I'll write it for you. Yup! And it's perfectly legit. I've perfected a unique, 7-Step interview process just for artists at war with words. If I do my job right, your artist statement will sound like I took the words right out of your mouth. (Which is exactly what I do!)

Like constructing a puzzle, I ask, listen, and then put the pieces together - with your words! Your essence! Your authentic voice! Your statement! The only difference is... you speak it and I write it.

The artist statement sounds great! I like the way you included the new material I sent, especially your phrasing: "Intuition informs what reason shapes." You've captured the essence of my work. –O. Stamatiou, painter

But if you relish a whole learning experience, then go with the book, Writing the Artist Statement.

This book is motivating and reassuring. It provides an easy, workable approach that removes the barriers to writing an artist statement. It is a great addition to any artist's reference library. –R. H. McMurray, painter
Ariane's writing is like honey for bees. When she turns a phrase, it all but stands on its head! –Judy Phillips, Archival Center Director
Writing your artist statement has never been so easy!

P.S. So, go ahead; expand your Art Supply Kit.

  • Want an extended learning experience? Get the book.
  • Can't stand writing, but want it yesterday? or call USA (EST) 1-413-659-3307. My turn around time will truly surprise you.
As basic as good art supplies:
Give yourself the Best Presentation & Career Resources an artist can find...

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